If you’re building a mobile app, web platform, or game, you’ve probably poured countless hours into development and design. But none of it will matter if people can’t find you online. That’s where SEO — Search Engine Optimization — comes in.
SEO isn’t just for bloggers or eCommerce giants. It’s a must-have for tech startups, app developers, and game studios that want to grow organically and consistently over time. In this guide, we’ll break down how to boost your visibility, climb Google rankings, and get more traffic to your product.
1. Start With Keyword Research
Every successful SEO strategy starts with knowing what your users are searching for. Use tools like:
Google Keyword Planner
Ubersuggest
Ahrefs
Semrush
Identify keywords that match your product’s niche. For example:
A budgeting app could target: “best money saving app” or “budget tracker for students”
A puzzle game might target: “free brain games for Android”
A SaaS platform could aim for: “project management tool for startups”
Focus on low-competition, long-tail keywords when you’re just starting out2. Optimize Your Website or Landing Page
Once you have your keywords, it’s time to optimize your site:
Title Tags & Meta Descriptions: Include your main keyword and make it compelling.
Headings (H1, H2, H3): Use structured headings with natural keyword usage.
Image Alt Text: Helps with image SEO and accessibility.
Mobile-Friendly Design: Google prioritizes mobile-first indexing.
Page Speed: Compress images and use fast hosting to keep your site fast.
If your app or game is listed on a store, optimize your app store description the same way.
3. Create Valuable, Keyword-Rich Content
Search engines love fresh, helpful content. A blog is a great way to bring in organic traffic. Post articles like:
“How to Use [Your App] to Save Time Every Day”
“Top 5 Alternatives to [Competitor App] in 2025”
“Behind the Scenes: How We Built Our Multiplayer Game”
Use your target keywords naturally throughout your blog posts — no keyword stuffing!
4. Build Quality Backlinks
Backlinks are like votes of trust from other websites. The more high-authority sites that link to you, the better your SEO.
How to get backlinks:
Reach out to bloggers for reviews
Write guest posts on tech or app-related sites
Submit your app to directories and forums (like Product Hunt, Indie Hackers, etc.)
Build partnerships with other startups or creators
5. Monitor & Improve with SEO Tools
Keep an eye on your progress using tools like:
Google Search Console
Google Analytics
Ahrefs or Moz
Track keyword rankings, page performance, bounce rates, and click-through rates (CTR). Use the data to improve and update underperforming content.
Final Thoughts
Whether you’re launching the next big productivity app, a multiplayer game, or a web-based service, SEO is your ticket to long-term growth. It’s not an overnight fix, but it’s one of the most reliable ways to generate traffic without paying for ads.
The earlier you invest in SEO, the faster you’ll see results — and the easier it becomes to scale sustainably.
If you are looking for any services related to Website Development, App Development, Digital Marketing and SEO, just email us at nchouksey@manifestinfotech.com or Skype id: live:76bad32bff24d30d
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