The services of ChatGPT and Bard is similar, with users typing in a query to receive a human-like response. The main difference between ChatGPT and Bard is the data source. Bard will continually draw information from the internet, so it will have the latest information. ChatGPT’s sources end with 2021 data, so it is limited to newer research and information.

A number of firms, including ChatSonic, Jasper AI, OpenAssistant, and Wordtune, are all working on their own initiatives. Baidu, a Chinese search engine, will employ AI in its Ernie Bot application.

The future of AI in marketing continues to change and adapt as quickly as it started by finding additional uses beyond content generation, such as customer service, email optimization, product recommendations and social media posts.

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