Geofencing is a technology that uses GPS, RFID (radio-frequency identification), or Bluetooth to create a virtual boundary around a physical location. When a device or person enters or leaves this boundary, a notification or an action can be triggered.

Here’s an example of how geofencing works:

A business owner sets up a geofence around their store.

When a customer with a smartphone enters the store, their device connects to a wireless network and sends a notification to the business owner’s app.

The business owner can then send a personalized message or offer to the customer through the app.
Location-based marketing, security, and asset tracking are just a few of the uses for geofencing.
When a customer enters a store, a retailer might use geofencing to give them a coupon, and a security firm might use it to notify people when a valued item departs a specified region.

You will need a device or app that can track location and connect to the internet in order to set up a geofence. You must also indicate the actions or alerts that should be triggered whenever someone enters or exits the fence, as well as the geographic bounds of the barrier.

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